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3 Reasons Why You Should Like Enhanced Campaigns
By now we all know the quickest way to get the blood boiling in search marketers is to drop the E bomb…Enhanced Campaigns. Yes, Google’s “out-of-nowhere” update took the Search industry by storm and...
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Don’t Lose Your Butts! Housekeeping for AdWords Enhanced Migrations
Account managers everywhere are finding it more and more difficult to keep up with their job. We have to manage ad dollars and performance fluctuations alongside seasonal shifts in query volumes and a...
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AdWords Enhanced Campaigns: It’s the Final Countdown
We’ve known about Enhanced Campaigns now for several months (February 2013 to be exact). The deadline for upgrading was delayed once. New “enhanced” features have rolled out and many of our PPC...
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The Day After E-Day
As you’ve been hearing about for several months, yesterday, July 22nd, was the day that Google planned to upgrade all campaigns to their new Enhanced Campaigns format. We first heard about it on the...
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How To Recover From The Conversion Optimizer Hangover
Conversion optimizer and I have had a love hate relationship since it was released back in 2008. At first the tool was really great. Google claimed that on average, campaigns that utilized conversion...
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AdWords Campaign Settings You May Have Ignored
Creating a new campaign is exciting work. You have the opportunity to start out fresh, with brand new keywords, brand new ad copy, and new targeting that will allow you to reach a new audience in a new...
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